P. R. A. d.o.o. SERBIA

The very first and, up until 2003, the only full service public relations agency in Serbia, Montenegro, Croatia, Bosnia and Herzegovina and Macedonia. Founded in 1992 by the University Professors and International Experts highly experienced in Public Relations consultancy, education, media and marketing activities, P.R.A. agency has its offices in Belgrade, Podgorica, Herceg Novi, Zagreb, Banja Luka, and Skopje, where altogether 19 employees provide a full range of PR services. P.R.A.’s clients are Government institutions, leading local and foreign companies, non-profit sector and media.
In 2002, P.R.A. received two most recognized international awards: The International Public Relations Association “Golden World Award for Excellence 2002” for the Public Education Campaign of Mass Voucher Privatization in Montenegro, and the “Golden World Award for Excellence 2002” for Government relations for the organized communication of the Montenegro Government Privatization Council. However, the greatest recognitions are those coming from clients and the market itself, (among the nine rearmost international tenders, P.R.A. has won eight).
In 1993, P.R.A. established Public Relations Business School, leading regional educational institution in the PR field. Since then, we have “produced” more than 1.800 PR managers in our Schools in Belgrade, Novi Sad, Podgorica, Banja Luka, Skoplje, and they are now the leaders in local and foreign government institutions, profit and non-profit sector, media and PR agencies in the region.

SECTORS AND SERVICES

CORPORATE COMMUNICATIONS
Media and press relations services * Internal public relations * Corporate identity projects * Consulting * Lobbying * Special PR projects * Local community relations * International relations * PR events * Public education campaigns * Industry relations * Fairs * Business to business * Presentations * Design, prepress and printing * Video production * Marketing and promotion activities * Public Education (Public Awareness and Information) Campaigns * 

RESEARCH SECTOR
Public opinion surveys * Market researches * Depth interviews * Focus group discussions * Corporate culture researches * Media surveys * Press clipping * Media monitoring * Content analysis * Media map * Political analysis *

DESIGN AND PUBLISHING SECTOR

Strategic planning * PR management consulting * Corporate communication * Press centre * Media and press relations *            Workshops for journalists * Internal PR * Media training * PR standards * Public (Educational) Campaigns * Special PR programmes * PR crisis management * Presentations * Audio and video production * Multimedia * International PR * Design and publishing * Internet PR * Public Education (Public Awareness Information) Campaigns * 

INTERNET SECTOR
Training courses * Multimedia * Web consulting * Web design * Web publishing * Web marketing * Web service

PUBLIC RELATIONS BUSINESS SCHOOL & PRA EDUCA (educational sector)
Public relations business school – two-semester program in Schools: Beograd, Podgorica, Banja Luka, Novi Sad, Skoplje * Seminars and training courses * PR capacity-building programs * Media trainings * Corporate identity and corporate culture programs

PRESS AND PR CLUB
Library * Internet PR cafe * Workshops * Case studies * Head hunting * Job finding * Training courses * Specialized education programs

MANAGEMENT BOARD
Predrag Vujović, Ph.D, Managing Director, university professor and leading PR expert in Serbia & Montenegro
Srbobran Branković, Ph.D, Head of the Research sector in P.R.A., and Director of Gallup Serbia & Montenegro
Tijana Mandić, Ph.D, Professor at the Faculty of Drama and the Public Relations Business School
Milorad Jović, Editor in chief of Radio Beograd 202, editor in Radio Television of Serbia
Prof. Tony Meehan, director of IPRA

ADDRESSES

Beograd, 67a Požeška + 381 11 2546 401, 2546 437 office@pra.rs
Podgorica, 49 Bld. of I. Crnojevića  + 382 20 215 070 office@pra.rs  www.pra.rs

 Predrag Vujović, Ph.D. President and director of P.R.A. Educa.
Leading expert for PR in Serbia and Montenegro. Has completed studies and specialization in Italy and Nederland. Bachelor's degree in Economics (Marketing) and Journalism and Communication. MA and Ph.D. in Public Relations. Was a lecturer at Business School Utrecht, Nederland. He is the author of all major PR campaigns: Winter Olympic Games, Sarajevo 94; International University Games 87, Zagreb, Croatia; EXPO Seville 92; PR for Economical Reform of the Yugoslav Government (Ante Markovic, Prime Minister); PR for privatization in Montenegro for the Government of Montenegro, Mass Voucher Privatization in Montenegro, and over 150 projects for leading domestic and foreign companies. From 1989 to 1991, member of the Yugoslav Government (ex-Yugoslavia) in charge of PR activities. Lecturing at the Faculty of Economics in Belgrade and Podgorica (Montenegro), RVB Institute for Management (Delft, Maastricht, Netherlands); also a large number of seminars in Yugoslavia and abroad. Published books: "PR in the Non-profit Sector", "PR and Strategic Management". President of the Board of the PR Business School. Leading regional PR expert and among top five PR experts in Public Affairs according to the IPRA Research (St. Petersburg, Russia).

Srbobran Branković, Ph.D.,
Head of the Research department in P.R.A. Serbia and Montenegro, and director of Gallup research in Serbia and Montenegro. Conducted a number of public opinion projects. With a team of assistants, has carried out about 30 studies among different types of populations (people in Serbia, youth, students, members of various nations, professions) and a number of minor survey case studies and content analyses. The Institute and other institutions and many local and foreign professional journals, daily press and magazines have published the results. Also administers a number of commercial public opinion and marketing-research projects for local and foreign clients. Lectures at the Faculty of Political Science and the Public Relations Business School. Published books: "Serbia at War with Itself", "The Genesis of Public Opinion and Political Parties".

Tijana Mandić, Ph.D.,
Professor of Psychology at the Faculty of Drama and the Public Relations Business School. In charge of many PR and communication projects in P.R.A. in Yugoslavia. Specialized at the Universities in London and San Francisco. Published books: "Communication", "The Fate of the Body", "To Change But to Remain the Same".

prof. Tony Meehan
Managing director of IPRA, one of worlds' leading experts of corporate communications. For the last four years director of IPRA Golden World Awards for Excellence committee. Twice awarded with IPRA Golden World Award for Excellence. Member of the Board of Public Relations Business School.

P R A Team       

Belgrad

Podgorica

Herceg Novi

Marija Mandić, Executive director                          
Dragan Pečurica, PR assistant

Associates:

Dr Tijana Mandić, Communication trainings            
Dr Nebojsa Janicijevic, Strategic management
Zoran Blazina, designer and technical editor
Ashok Murty, Stylist
Slobodanka Martinović, Consultant
Rade Radovanović, Media relations